> For the complete documentation index, see [llms.txt](https://docs.heyelsa.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.heyelsa.ai/brand-guideline/elsa-brand-kit.md).

# Elsa Brand Kit

## Brand Guidelines

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### Logo

The Elsa logo is a friendly, anthropomorphic mascot that represents our mission to make crypto and DeFi feel approachable rather than intimidating, with a warm smile that reinforces that sense of welcome. Its most distinctive feature, the circular emblem on the head, reads as a sensor, symbolising a smart agent with its finger on the pulse of the crypto market: always watching, always learning, and always working in the user's interest.

Our horizontal lockup is the primary expression of the Elsa brand and should be used almost exclusively, except where size or space restrictions make it impractical. Our iconmark should be reserved for smaller applications where the wordmark would not remain legible, or in contexts where the Elsa brand name is already present alongside it.

Before using the Elsa logo, please review the "don'ts" in our Brand Guidelines. Do not alter the lockup, recolour the logo outside the approved palette, stretch or distort it, or apply effects of any kind. See the Logo Misuse page for additional examples.

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Please reach out to our team should you have any questions on how to use the Elsa brand.


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